# "Here's What You Need to Do" - Steve Jobs on DFW
Listen. I've looked at what you're doing with DFW, and here's the thing – you're making the same mistake almost everyone makes. You're thinking about features, about services, about what you can do. Stop. That's not what matters. What matters is how you're going to change the way people think about digital spaces forever.
## The Vision Thing
First, let's talk about what you're really doing here. You're not just building 3D websites or virtual spaces. You're liberating digital experiences from the tyranny of the flat screen. You're breaking down the wall between the digital and the physical. That's huge. That's revolutionary. But you're not telling that story.
Remember when we launched the iPhone? We didn't talk about its processor or RAM. We said: "This is a revolutionary mobile phone. This is a breakthrough internet communications device. This is a widescreen iPod with touch controls. These are not three separate devices. This is one device. And we are calling it iPhone."
You need to do the same thing. You're not offering twelve different services. You're offering one thing: The future of digital experience. Everything else flows from that.
## Simplify, Simplify, Simplify
Look at your service menu. Twelve different options? That's garbage. It's confusing. It's overwhelming. Nobody knows where to start. You need three things. Three perfect things.
Here's how I'd structure it:
1. **DFW Experience**
- For brands and businesses
- Complete virtual environments
- Full service, high-end, premium pricing
- This is your iPhone
2. **DFW Gallery**
- For artists and collectors
- Templated but customizable
- Mid-range pricing, faster delivery
- This is your iPod
3. **DFW Elements**
- Asset creation and consulting
- Quick hits, specific solutions
- Entry-level pricing
- This is your iTunes
That's it. Everything else you do fits into these three buckets. If it doesn't fit, you don't do it.
## The Premium Play
Here's something else you need to understand: You're not in the web design business. You're not in the 3D modeling business. You're in the premium digital experience business. That means you need to charge premium prices.
Look at what others charge for basic websites. Now triple it. That's your starting point. Why? Because you're not competing with web designers. You're creating a new category. You're offering something that didn't exist before.
Remember the first iMac? We charged $1,299 when you could get a PC for $999. People said we were crazy. But we weren't selling a computer. We were selling an experience, a philosophy, a way of life. That's what you're doing.
## The Demo is Everything
You need a mind-blowing demo. Not twelve demos. One demo. One perfect demo that shows everything you can do. It needs to be simple enough that anyone can understand it in 30 seconds, but deep enough that the more they look, the more they discover.
Build it for one specific client type – I'd say a fashion brand because they understand both aesthetics and innovation. Make it so good that every other type of client will look at it and say, "I want that, but for my industry."
## The Go-to-Market Strategy
Here's your playbook for the next six months:
### Month 1: The Foundation
- Build that one perfect demo
- Refine your three-tier service structure
- Document one case study that tells your whole story
- Practice your pitch until you can do it in your sleep
### Month 2: The Soft Launch
- Show the demo to ten people who can't afford you
- Get their feedback
- Refine everything
- Show it to ten people who can afford you
- Close one deal, any deal
### Month 3: The Story
- Document everything about that first new project
- Create content that tells your story
- Build relationships with five key journalists
- Start speaking at events, but only the right ones
### Month 4-6: The Scale
- Focus on one vertical market
- Own it completely
- Let others come to you
- Take only the projects that advance your vision
## The Details Matter
Every single touchpoint needs to be perfect. Your website, your proposals, your emails, even your invoices – they all need to tell the same story. They all need to reinforce that you're creating something new, something better, something worth paying premium prices for.
When someone visits your website, they should feel like they've stepped into the future. When they get a proposal from you, it should feel like they're holding a piece of that future in their hands.
## The Team
You can't do this alone, but you also can't do it with the wrong people. You need three types of people:
1. The Artists
- People who can make beautiful things
- People who understand aesthetics at a deep level
- People who care about every pixel
2. The Engineers
- People who can make it work
- People who understand performance
- People who care about every millisecond
3. The Storytellers
- People who can explain your vision
- People who can sell without selling
- People who care about every word
Don't hire anyone who doesn't fit into one of these categories. And don't hire anyone who doesn't share your vision.
## The Non-Negotiables
1. **Quality**
Never ship anything that isn't excellent. Ever.
2. **Innovation**
If someone else is doing it, you need to do it differently or not at all.
3. **Experience**
Everything needs to feel magical. Everything.
4. **Focus**
Say no to good opportunities so you can say yes to great ones.
## The Reality Distortion Field
Here's the most important thing: You need to create a reality distortion field. You need to make people believe that this is the future, that they can't afford to miss out, that working with you is their only option.
But – and this is crucial – you need to be able to deliver on that promise. The reality distortion field gets them in the door. The quality of your work keeps them there.
## The Next Steps
1. Today:
- Tear down your current service list
- Start building your three-tier structure
- Begin work on your perfect demo
2. This Week:
- Identify your ten non-paying demo viewers
- Start documenting your best case study
- Review all your visual materials
3. This Month:
- Complete your demo
- Show it to twenty people
- Close one deal
- Start building your content strategy
## The Last Word
Remember this: People don't buy what you do, they buy why you do it. You're not selling 3D websites or virtual spaces. You're selling the future of digital experience. You're selling a new way of thinking about the internet. You're selling progress.
Make that vision so compelling that people can't ignore it. Make your execution so perfect that they can't resist it. Make your impact so profound that they can't forget it.
That's how you build something that changes everything.
Now go do it.
- Steve
1. Corporate Innovation Seekers
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Traditional businesses looking to gamify their content
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Companies with "boring" products/services wanting engaging presentation
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Focus on educational/interactive experiences
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Example: A financial company wanting to explain investment products through an interactive 3D journey
2. Cultural Institutions
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Museums and galleries
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Focus on virtual exhibitions and collection displays
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Both documentation of physical spaces and purely virtual exhibitions
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Example: A museum wanting to create virtual access to their collections
3. Digital Art Collectors & NFT Whales
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High-net-worth collectors wanting to showcase collections
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Custom-designed virtual galleries
-
Focus on prestige and exclusive presentation
-
Example: NFT collectors wanting a personalized "temple of art"
4. Artists & Creators
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Crypto artists and traditional artists
-
Focus on portfolio presentation and exhibition spaces
-
Example: Digital artists needing immersive showcase spaces
5. Fashion & Retail Brands
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Virtual retail experiences
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VR-compatible showrooms
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Example: Fashion brands wanting virtual try-on experiences
6. Architecture & Design Firms
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3D web presentation of existing designs
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Enhanced portfolio visualization
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Example: Architecture firms wanting interactive project showcases
7. Metaverse Consultancy Clients
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Businesses needing strategic guidance
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Focus on metaverse architecture and planning
# DFW EXPERIENCE SECTION
## PLATFORMS
Primary Deployment:
- Oncyber (Custom spaces)
- Hyperfy (Interactive worlds)
## EXPERIENCE TYPES
### 1. VIRTUAL THEATER
*Interactive Narrative Spaces*
- Choreographed sequences
- Timed events
- Character interactions
- Programmed narratives
- Spatial storytelling
*Example: "Why We Exist?"*
### 2. FASHION EXPERIENCES
*Dynamic Fashion Events*
- Live runway shows
- Digital collection releases
- Avatar performances
- Token-gated events
- Real-time interactions
*Example: C2W Runway*
### 3. BRAND ACTIVATIONS
*Interactive Brand Worlds*
- Product launches
- Virtual events
- Brand storytelling
- Community gatherings
- Exclusive experiences
## KEY FEATURES
- No download required
- Direct browser access
- VR compatibility
- Multi-user interaction
- Token-gating options
- Live event capabilities
- Real-time updates
## DEPLOYMENT PROCESS
1. Space Development
- Custom architecture
- Animation systems
- Interaction design
2. Platform Integration
- Oncyber/Hyperfy setup
- Performance optimization
- System testing
3. Event Management
- Access control
- User management
- Event coordination
## CLIENT JOURNEY
1. Initial Consultation
2. Platform Selection
3. Experience Design
4. Development Phase
5. Testing & Optimization
6. Launch & Support
## PRICING CONSIDERATIONS
- Platform fees
- Development scope
- Animation complexity
- Event duration
- Support requirements
# DFW GALLERY SECTION
## PLATFORMS
Primary Deployment:
- Oncyber (Traditional gallery spaces)
- Spatial.io (Exhibition spaces)
- Hyperfy (Larger environments)
## GALLERY TYPES
### 1. MUSEUM SPACES
*Institutional Digital Architecture*
- Permanent collections display
- Temporary exhibition spaces
- Educational zones
- Archive visualization
- Virtual docent paths
*Example: Neue² Dojo*
### 2. RETAIL ENVIRONMENTS
*Commercial Spaces*
- Product showcases
- Brand environments
- Shopping experiences
- Collection displays
- Customer journey paths
### 3. COLLECTOR SPACES
*Private Digital Galleries*
- NFT collection displays
- Private viewing rooms
- Art installation spaces
- Custom environments
- Curated experiences
## KEY FEATURES
- Optimized 3D environments
- Multi-room navigation
- Basic NPC integration
- Information displays
- Collection management
- Easy content updates
- Access control options
## PLATFORM SPECIFIC FEATURES
### Oncyber
- Clean, minimal interface
- Perfect for art display
- Professional environment
- Established collector community
- Custom URL options
### Spatial.io
- Social features
- Meeting capabilities
- Exhibition tools
- Community engagement
- Mobile accessibility
### Hyperfy
- Larger scale environments
- More complex structures
- Extended functionalities
- World integration options
## DEPLOYMENT PROCESS
1. Space Planning
- Architecture design
- Flow optimization
- Content zoning
2. Platform Integration
- Environment setup
- Asset optimization
- System configuration
3. Content Management
- Collection upload
- Information integration
- Access settings
## USE CASES
1. Art Galleries
- Exhibition spaces
- Artist showcases
- Collection displays
2. Retail Brands
- Product showcases
- Brand environments
- Shopping experiences
3. Private Collectors
- NFT displays
- Private museums
- Collection management
## ADVANTAGES
- No download required
- Instant accessibility
- Professional platforms
- Established communities
- Regular platform updates
- Technical support
- Mobile compatibility
Would you like me to:
1. Create platform selection guides?
2. Develop space planning templates?
3. Design content management systems?
4. Create client onboarding materials?"
The key difference from EXPERIENCE is that GALLERY focuses on permanent, visitable spaces rather than choreographed events. While they can host events, their primary purpose is ongoing display and exploration.
# DFW ELEMENTS SECTION
## DIGITAL TOPOGRAPHIES
*55 Architectural Designs*
### Categories
1. Cultural Spaces
- Exhibition halls
- Performance venues
- Cultural centers
2. Commercial Spaces
- Retail environments
- Brand spaces
- Pop-up locations
3. Private Spaces
- Collector galleries
- Personal museums
- Private showcases
**Platform Compatibility:**
- Ready for Oncyber
- Optimized for Spatial
- Hyperfy compatible
- General metaverse-ready
## INTERIOR COLLECTION
*154 Digital Furnishings*
### Categories
1. Display Systems
- Art walls
- Pedestals
- Exhibition systems
2. Furniture
- Seating
- Tables
- Lighting
- Storage systems
3. Spatial Objects
- Sculptures
- Installations
- Decorative elements
**Format Specifications:**
- GLB files
- Optimized poly count
- PBR materials
- Multiple LODs
## C2W AVATAR COLLECTION
*16 Digital Identities*
### Features
- VRM format
- Cross-platform compatible
- Fashion-forward design
- Animation ready
- Customization possible
**Platform Support:**
- VRChat ready
- Ready Player Me compatible
- General metaverse support
## HISTORIC INNOVATIONS
*First-Generation Digital Assets*
1. DJ Controller
- First on Ethereum
- Functional design
- Historic significance
2. Zen Bubble Rider
- First metaverse vehicle
- Iconic design
- Blockchain authenticated
3. Limited Editions
- Special commissions
- Collaboration pieces
- One-off designs
## TECHNICAL SPECIFICATIONS
### File Formats
- GLB (3D assets)
- VRM (avatars)
- FBX (source files)
- Technical documentation
### Optimization
- Mobile-ready
- VR-optimized
- Platform-specific versions
- Performance tested
### Smart Contract Features
- Ownership verification
- Transfer capabilities
- Upgrade potential
- Platform integration
## DOCUMENTATION
Each asset includes:
1. Technical specs
2. Usage guidelines
3. Implementation guide
4. Platform compatibility
5. Upgrade options
## MARKETPLACE INTEGRATION
### Primary Markets
- OpenSea
- Foundation
- Other platforms TBA
### Purchase Options
1. Direct mint
2. Secondary market
3. Custom modifications
4. Implementation service
## UPGRADE PATHS
### To Gallery Tier
- Space implementation
- Basic interactions
- Navigation systems
- Information display
### To Experience Tier
- Full animation
- Event capabilities
- Interactive elements
- Programming features
Would you like me to:
1. Create detailed asset catalogs?
2. Develop technical documentation?
3. Design marketplace listings?
4. Create upgrade path guides?"
This breakdown shows ELEMENTS as your product catalog, with clear technical specifications and upgrade potential. Each asset is a starting point for larger projects while maintaining value as standalone digital architecture.
#DFW PITCH DECK: BEYOND REALITY
## 1. OPENING SLIDE
**Title:** "Beyond Websites: The Future of Digital Experience"
*Visual: Abstract, minimal composition showing transformation from 2D to 3D*
Tagline: "Where Digital Dreams Take Form"
## 2. THE PROBLEM
**Title:** "The Internet is Still Flat"
- Brands struggle to create memorable digital experiences
- Art remains confined to static screens
- Stories are limited by traditional formats
- Physical spaces have limited reach
*Visual: Split screen showing traditional flat website vs. immersive 3D space*
## 3. THE VISION
**Title:** "Step Into Your Digital Future"
"Digital spaces are no longer places we visit. They're worlds we inhabit."
- Beyond browsing: Experience
- Beyond viewing: Interaction
- Beyond content: Connection
*Visual: Ethereal, architectural visualization showing human figures moving through digital space*
## 4. THE SHOWCASE: WHY WE EXIST
**Title:** "The World's First Virtual Theater"
*Feature the groundbreaking "Why We Exist" project*
- Browser-based accessibility
- Dual experience modes: Cinematic & Immersive
- Zero download required
- VR compatibility
- Revolutionary digital storytelling
*Visual: Dynamic screenshots/recordings showing key moments*
*[Note: I chose "Why We Exist" over C2W Runway because it better demonstrates the revolutionary aspect of your work and has broader appeal across industries]*
## 5. KEY INNOVATIONS
**Title:** "Pioneering Digital Frontiers"
1. **Virtual Theater Pioneer**
- Created new category of digital performance
- Merged traditional theater with digital innovation
2. **Blockchain Firsts**
- First DJ controller on Ethereum (2022)
- First metaverse vehicle: Zen Bubble Rider (2022)
3. **Digital Architecture Revolution**
- 55 metaverse-ready architectural designs
- 154 furniture and object designs
*Visual: Timeline showing innovation milestones*
## 6. IMPACT & VALIDATION
**Title:** "Creating New Realities"
- Successful token-gated events
- International brand collaborations
- Industry recognition
- Client testimonials (2-3 powerful quotes)
*Visual: Key metrics and recognition highlights*
## 7. DFW EXPERIENCE (Premium Tier)
**Title:** "Transform Your Digital Presence"
- Complete digital environment creation
- Custom virtual architecture
- Immersive storytelling integration
- Full strategic consultation
- White-glove service
*Visual: Most prestigious project showcase*
## 8. DFW GALLERY (Mid-tier)
**Title:** "Your Space in the Digital Future"
- Customizable virtual galleries
- Digital exhibition spaces
- Collector showcases
- Artist environments
*Visual: Gallery system demonstration*
## 9. DFW ELEMENTS (Entry Tier)
**Title:** "Own a Piece of the Future"
- Curated digital assets
- Architectural elements
- Customization options
- Blockchain integration
*Visual: Asset collection preview*
## 10. PROCESS & TIMELINE
**Title:** "From Concept to Reality"
1. Vision Consultation
2. Digital Architecture
3. Experience Design
4. Technical Implementation
5. Launch & Beyond
*Visual: Elegant process flow diagram*
## 11. NEXT STEPS
**Title:** "Begin Your Journey"
- Schedule a vision session
- Experience our demos
- Explore collaboration opportunities
Contact: [Elegant contact presentation]
*Visual: Simple, powerful call to action*
## BACKGROUND DESIGN NOTES
- Consistent minimalist aesthetic
- High contrast, clean typography
- Architectural elements as visual motifs
- Subtle animations between slides
- Focus on spatial dynamics
DFW Experience (Premium Tier)
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Starting at $30,000
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Why? Because it's not just a space, it's a complete digital transformation
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Include everything: strategy, design, development, launch
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6-8 weeks minimum timeline
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Full white-glove service
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Regular strategy sessions
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Custom everything
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Post-launch support package
DFW Gallery (Mid Tier)
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$12,000 - $18,000
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3-4 weeks timeline
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Based on enhanced templates
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Customization within parameters
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Perfect for collectors and artists
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Include one major revision cycle
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Basic analytics and support
DFW Elements (Entry Tier)
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$5,000 - $8,000
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2-3 weeks timeline
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Specific solutions (single space/feature)
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Great entry point for relationships
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Upsell potential to bigger packages